TheBusinessTimes.com.au
The Times

INFORM Australia Strengthens Regional Leadership


INFORM Australia, leading digital decision making solutions provider, announces the promotion of Matthew Wittemeier to Director of Strategy ANZ, marking a significant milestone in the company's regional expansion. This strategic appointment comes as INFORM more than doubles its local workforce since establishing a local presence in 2019, building a comprehensive team of industry experts, consultants, and technical specialists. This expansion marks INFORM as the only provider in its class to maintain a full suite of local expertise, from industry consultants to technical specialists, ensuring superior service delivery across all solutions.

Dr. Paul Flachskampf, Chief Executive Officer at INFORM Australia, said: "Our strategic investment in local talent continues to drive exceptional results in the Australian and New Zealand market. Matthew's promotion to Director of Strategy ANZ reflects both his outstanding leadership and our commitment to building a strong regional presence. We've seen remarkable growth, with revenue increasing by 138% since 2022 to reach 2.5M AUD. This year has been particularly dynamic with the addition of Star Aviation to our client portfolio, alongside significant expansion projects with our existing clients including ING, Hanson, Boral, Qantas, Air New Zealand, and dnata catering Australia. Looking ahead to 2025, we're launching new vertical market initiatives across the region that we expect will drive further growth and innovation."

In his new role, Wittemeier will oversee the launch of new products in the region while continuing to drive strategic initiatives. His recent achievements include leading a comprehensive market study that highlighted significant opportunities for AI adoption across Australian organisations.

Matthew Wittemeier, Director of Strategy ANZ at INFORM, commented: "This is an exciting time for INFORM in the ANZ region. Our expanded local team allows us to provide unprecedented levels of support to our clients across aviation, logistics, banking, and professional services. As we continue to grow, we're uniquely positioned to help organisations harness the full potential of AI and digital decision-making technologies."

Trending

The Business of Coffee: What a Cup Reveals About Running a Business in Australia

Walk into almost any Australian town early in the morning and there is a familiar sight...

When fuel prices rise, every Australian business pays

As oil prices climb following renewed conflict in the Middle East, most Australians natu...

The South China Sea: The Invisible Risk Hanging Over Global Trade

For most Australian businesses, the South China Sea is something seen only on a map. Fo...

India is growing. How can Australian Businesses Benefit?

How Australia’s Growing Trade With India Could Benefit Businesses Across the Country Au...

Can Sole Traders Win Government Contracts? Yes – And Many Do

Starting a business as a sole trader is often the simplest way to become self-employed. ...

Defence Investment Is Becoming an Economic Strategy for Australia

Australia's investment in defence is often viewed through the lens of national security...

The Day Newspapers Stopped Wrapping Fish and Chips

For more than a century, newspapers were among the world's most perishable products. Ed...

Business lessons from Kmart: How reinvention created one of Australia's retail success stories

Every successful business eventually reaches a point where it must decide whether to con...

Is Your Business Really Yours?

If your entire business exists on social media, you may be taking a bigger risk than you...

Why Technical Analysis is Essential for Australian Investors

Navigating the Australian investment landscape requires more than luck; it demands insight...

Australia’s Trade Opportunity: The Door Is Open, But Not Everywhere

Australia is a trading nation. We sell food, minerals, energy, education, services, tech...

TikTok for Business Marketing in Australia: Opportunity Meets Responsibility

TikTok has evolved from a platform known for dance videos into one of Australia's fastes...

Why Is My Business Water Bill So High?

Water is one of those business expenses that many owners simply accept. The quarterly ac...

Australia's Tech Champions: What Business Can Learn from Their Success

Australia has never aspired to outspend the United States or out manufacture China. Ins...

Who Wins Financially if the Iran Deal Holds?

Markets dislike uncertainty. Businesses dislike it even more. If the ceasefire between ...

Peace Dividend: How Australian Businesses Could Benefit From the End of the Iran Conflict

For months, businesses around the world have watched events in the Middle East with grow...

Refined Dental Marketing Approaches That Strengthen Patient Trust

The landscape of healthcare marketing has evolved dramatically across Australia, shifting ...

Peace Dividend: How Australian Businesses Can Profit From The Iran Deal

For months, Australian businesses have been operating in the shadow of the Iran conflict...