TheBusinessTimes.com.au
The Times Real Estate

.


In the face of economic challenges and softer consumer spending, Australian retailers are gearing up for the holiday shopping season with a focus on offering substantial discounts to attract shoppers, reveals research conducted by Fiverr, the company revolutionising how the world works together. According to the research, which sought to understand how Australian small-medium business (SMB) owners and decision-makers are preparing ahead of the major holiday sales season, 98% plan to offer discounts this year. Further, three in five (60%) will offer bigger holiday discounts this year compared to last, with a quarter of revenue expected to come from major shopping discount days. 


“Retail has felt the effects of economic pressures and its impact on consumer spending as much, if not more, than any industry,” said Oliver Woolrych, Community Manager at Fiverr Australia. “Peak season comes at an opportune time, presenting an opportunity for retailers to tap the surge in demand ahead of the festive period. According to our research, retailers are using discounts to acquire and retain customers, and major shopping discount days—like Black Friday, Cyber Monday and Prime Day—significantly drive annual revenue.


“Our research shows that despite the cost of living crisis and reduced consumer spending retailers are optimistic about sales season. However, a significant challenge they are facing is staff shortages, with Australia’s workforce unable to meet demands. To assist in areas such as e-commerce, social media marketing, and SEO & SEA, retailers are turning to freelancers to offer additional support during this time. Freelancers give companies their greatest competitive advantage, flexibility; allowing them to scale up and down as necessary.” 


Among respondents in Australia, data showed:

SMBs are offering bigger discounts than last year

The average discount is 24%. 

On average, SMBs expect a quarter (25%) of holiday season revenue to come from sales. 

Smaller businesses are more likely to offer bigger discounts than last year, compared to businesses with larger turnovers which will offer smaller discounts.

SMBs have a positive outlook for holiday sales

Almost half (44%) expect sales to increase significantly, with the majority (91%) expecting it to ‘somewhat’ increase.

Two in five (38%) expect a quarter (21%-24%) of their holiday season revenue to come from major shopping days, such as Black Friday, Cyber Monday and Prime Day.


SMBs are investing in AI as a strategy

Almost three in five (58%) are planning to use AI, like ChatGPT, to expedite work. 

Influencer promotions and partnerships are still a widely used method of marketing, with over half of SMBs surveyed (52%) investing in it this holiday season, followed by organic content on social media (49%).  

Almost half (49%) are planning to invest in expedited shipping or improved logistics.


Hiring is increasing ahead of the holiday period

Almost half (46%) cited staff shortages as one of the biggest challenges they’ll encounter this holiday season. As a result, three-quarters (73%) have hired or plan to hire seasonal employees. 

Two in five (40%) have been working or are planning to work with freelancers to offer additional support during the holiday season. 

The most popular freelancer services SMBs are seeking is e-commerce (39%), followed by social media marketing (38%) and SEO and SEA (34%).



Methodology

The research was conducted by Censuswide, among a sample of 3,016 small-medium business (SMB) owners/leaders across retail and e-commerce in the UK, USA, Netherlands, Germany, France and Australia. Among this sample was 501 Australian SMB owners/leaders. Censuswide abides by and employs members of the Market Research Society and follows the MRS code of conduct which is based on the ESOMAR principles. 


About Fiverr

Fiverr’s mission is to change how the world works together. We exist to democratise access to talent and to provide talent with access to opportunities so anyone can grow their business, brand, or dreams. From small businesses to Fortune 500, over 4 million customers worldwide worked with freelance talent on Fiverr in the past year, ensuring their workforces remain flexible, adaptive, and agile. With Fiverr Business Solutions, large companies can find the right talent and tools, tailored to their needs to help them thrive and grow. On Fiverr, you can find over 600 skills, ranging from programming to 3D design, digital marketing to content creation, from video animation to architecture.


Don’t get left behind - come be a part of the future of work by visiting fiverr.com, read our blog, and follow us on Twitter, Instagram, and Facebook.

The East Ryde Property Market At a Glance

Image by Jordsau, CC BY-SA 3.0, via Wikimedia Commons East Ryde is a lovely suburb nestled in the Ryde district of Sydney. It has...

The Health Risks of Not Having Proper Sanitary Bins in Public Restrooms

(Source) How many times have you walked into a public restroom only to find sanitary products overflowing the bins and not prop...

How Power Factor Correction Helps Australian Industries Save Energy

In a world that’s constantly focused on doing more with less, it’s fair to say that many businesses—especially those in energy-h...

How AI Can Revolutionise Website Development

Artificial intelligence (AI) is rapidly changing the way various industries work, and website development in Melbourne is no exc...

Maximize Your Home Décor Budget with These Affordable Rugs

Creating an inviting and stylish home doesn’t have to deplete your savings. One of the simplest and most effective ways to trans...

Why California Bungalows Style Homes are the Perfect Family Homes

California Bungalows have wormed their way into the hearts of many, standing as a testament to architectural charm mixed with fu...