PR Services

Australia’s largest print-on-demand fulfiller, Prima PMI, has announced that it will deploy ten Ricoh 9500 production printers at its Melbourne facility.


The decision to select Ricoh follows the acquisition of PMI Imageworks in late 2022 when an extensive digital press RFP was kicked off for both organisations. The RFP involved a three-part process. The first incorporated a technology review and benchmarking period. This covered narrow web, electrostatic ink, roll and sheet Inkjet, B2 and SRA3 formats and toner.   The District Photo Group, parent company of Prima PMI, has all these deployed. 


After benchmarking all options to fit within space, power, ceiling height, sheet yield, service levels, finishing infrastructure limitations, CO2 and ROE targets, the toner was selected.


Prima PMI then engaged a number of toner manufacturers to propose solutions to a fixed output and supply the relevant business case. The final parties had due diligence undertaken in Japan on engineering, productivity, output quality and yield.


The new Ricoh 9500 deployment will complement Prima’s existing eight Ricoh Pro C9210 machines and a large fleet of Dye Sublimation, DTG, Latex, Aqueous and Eco-solvent printers.


Prima has had a long relationship with Ricoh starting with the Pro C9110s then moving to Pro C9210s and now Pro C9500s. Over the course of this six year relationship,  both businesses have optimised offerings and infrastructure to push machines, service levels and technology to the limit to enable technology transitions some thought not possible on the platform and deliver more value to brands and end customers.


The 9500 was recently launched globally and this deployment is one of the largest in the world. The 9500 has improved yield by being able to change fuser temperatures faster when stock sizes change.


The device also has a fuser that can vary the look of the toner by reducing the gloss level of the toner and providing a matte look.  The Ricoh Pro C9500’s new fusing unit enables printing of 40 gsm thin media, which has been traditionally challenging for digital presses to print. This improved capability further promotes the shift to digital printing, supporting the production of books and booklets, which require thin media.


New peripherals enable non-stop printing, continuous paper feeding and output up to 960 mm in length, making it easier for commercial printers to capture new business such as A4 size four-panel brochures or print on challenging stocks.


The Ricoh Pro C9500 machines have been designed to strengthen and future proof commercial printing businesses with improved automation, high-speed output, quality consistency, reliable and less redundant operations. 


Amnon Judah, Managing Director, Prima PMI, said, “We’re very impressed with the high-quality production output of the C9500 units which is critical for us at a time when we’re experiencing growing print volumes.


“We selected Ricoh as we wanted to invest in the best technology to meet growing customer demand, and needed to ensure that the technology was reliable and that the support and training provided by the vendor would be second to none. A deep engagement with Ricoh management in both Australia and Japan helps enable us to remain at the leading edge of innovation in the industry and deliver successful customer outcomes through efficient fulfillment and larger capabilities.”


Prima PMI has a diverse group of global clients, many who track their carbon footprints and by extension want their fulfiller to become carbon neutral by 2030. Prima PMI in 2020 invested in solar to power around 70% of its energy needs and in 2023 moved to become 100% carbon neutral by only purchasing renewable energy for the balance. That energy need is more expensive than coal sourced energy so having print devices which don’t require huge energy levels to run chillers or dryers goes into its device consideration.


Mark Moro, National Ricoh Graphic Communications Sales Manager, Ricoh Australia, said “We are delighted to support Prima PMI in their next phase of growth and look forward to continuing to be a valuable partner by supplying scalable, industry-leading solutions for great customer outcomes for many years to come.”


Judah added, “I am confident we now have in place a digital printing infrastructure that can grow with the company and support operations well into the future.  Ricoh continues to be a strategic partner for us and will help to ensure that their infrastructure will provide the performance and features that we require.”


About Prima PMI

Prima PMI is part of the global District Photo group of companies, based in the US, which together with Harrier LLC, based in the UK, forms one of the world’s largest digital print fulfilment companies. Prima was established here in 2016, and last year acquired PMI Imageworks, bringing together two successful Melbourne-based personalisation and print-on-demand businesses, and two of the biggest in the country.


Prima PMI runs a large fleet of digital, dye sublimation, DTG, and eco-solvent printers and finishing infrastructure. It produces millions of units across its 3500-strong product range for global brands, in runs as small as one unit.


About Ricoh

Ricoh is a leading provider of integrated digital services and print and imaging solutions designed to support digital transformation of workplaces and optimise business performance.


Headquartered in Tokyo, Ricoh’s global operation reaches customers in approximately 200 countries and regions, supported by cultivated knowledge, technologies, and organisational capabilities nurtured over its 85-year history. In the financial year ended March 2023, Ricoh Group had worldwide sales of 2,134 billion yen (approx. 16.0 billion USD).


It is Ricoh’s mission and vision to empower individuals to find Fulfillment through Work by understanding and transforming how people work so we can unleash their potential and creativity to realize a sustainable future.

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