Splend, Australia's largest electric vehicle (EV) operator, has today welcomed Behyad Jafari as Chief Growth Officer. His extensive industry experience and proven track record in driving EV adoption in Australia will be crucial in Splend's ambitious growth plans.

Chris King, CEO of Splend, said: "We are thrilled to welcome Behyad to our leadership team. His unparalleled expertise in the EV sector and ability to drive change through complex stakeholder engagements will be instrumental in taking Splend to the next level. Behyad's appointment is a testament to our commitment to driving innovation and sustainability in the transportation industry."

Jafari brings a wealth of experience to Splend, having served as the Electric Vehicle Council (EVC) CEO for eight years. He led significant advancements in Australia's EV industry during his tenure, including successful campaigns for the New Vehicle Efficiency standards.

As Splend’s Chief Growth Officer, he will be responsible for medium and long-term strategic growth initiatives, working closely with key stakeholders across our infrastructure, government, OEM and platform partners engagement.

"I am excited to join Splend at this pivotal moment in the transportation sector's evolution. Splend's innovative approach to fundamentally change how people own and operate an EV and its commitment to sustainability align perfectly with my vision for the future of mobility. I look forward to leveraging my experience to further enhance Splend's EV leadership and drive growth to the next level in this rapidly changing market."

This appointment comes at a time of significant recognition for Splend. The company was recently named one of the top 10 medium-sized businesses in The Australian's Best Places to Work 2024 awards. Additionally, Splend received high commendation as the best place to work for disabled employees, underscoring its commitment to inclusivity and employee welfare.