New South Wales largest Outdoor Hospitality Group, Reflections Holidays, has signed a new three-year sponsorship with the Newcastle Knights on the back of a successful one year deal in 2024.

The partnership will see Reflections Holidays continue as the Knights official Membership Partner, collaborating on membership activations, co-branded social content, maintaining a significant presence on game days and taking ownership of stadium and half-time activations throughout the season.

This announcement comes as the club celebrates a record membership milestone of 32,097 for the 2024 season—a testament to the incredible passion and dedication of the fanbase. The club’s journey this season has captured the imagination of the local community, contributing to growth both on and off the field.

The partnership coincides with a monumental week for the Knights, as they return to McDonald Jones Stadium for a highly anticipated double-header, which has officially sold out. Both the NRL and NRLW teams face crucial matchups pivotal to their 2024 campaigns. The NRL squad takes on the Dolphins in a bid to secure a spot in the top eight, while the NRLW team battles the Broncos in an exciting 2nd vs. 3rd place clash.

Reflections Holidays will celebrate the new partnership on Sunday as Match Day Partner with a special half-time activation - inviting crowd members to compete in the ultimate camping challenge for a chance to win a five-night stay at any of Reflections Holidays’ 40 destinations.

Looking ahead, the Knights 2025 memberships will go on sale at 9am on Monday, 9th September. With strong momentum from this season, fans are encouraged to secure their memberships early and be part of the journey as we aim for even greater heights.

Peter Chapman, CMO at Reflections Holidays, said:

“The Knights are such an iconic institution in Northern NSW which is our heartland in many respects. We’ve loved being a part of the family and look forward to working with them for the next few years. Possessing an active outdoors lifestyle is important for our community and so to be able to give them additional opportunities to live this life through our partnership with the Knights is a great win for us.”

Philip Gardner, CEO at Newcastle Knights, added:

“Our partnership with Reflections Holidays has been invaluable, and renewing it for another three years speaks to the strength of what we’ve built both on and off the field. As we continue to grow as a club, their support allows us to elevate the experience we offer our members and supporters. Together, we’re committed to enhancing the community’s connection to the club.” www.reflectionsholidays.com.au